Posted on Sunday 16 November 2008
As the November elections are over and a switching of the guards is slated to happen January 20, 2009, Barack Obama’s election is suppose to be the wonderful feat destined to restore the world’s goodwill and admiration towards America. Symbolism at its finest now is the time for President-Elect Obama to rally his troops and come through with his claims.
In the process of this historic event, Obama’s campaign, has managed to fragment the Republican Party in divisions both external and internal to their cause. This disruption for better or worse is forcing the GOP to redefine, restructure, and mobilize itself now more than ever. The events leading to President-Elect Obama’s rise leaves much to learn for future GOP tickets and what elections in the 21st century now mean.
Beautifully crafted and orchestrated with the utmost precision, everything the Obama campaign has managed to do from mobilizing the millions of Internet users to garnering their 2 - 1 advantage with the youth vote all the way to rediscovering the grassroots movement laid the GOP their fatal blow.
Had John McCain, managed to do the same we may have seen a different outcome. Alas, that is the past and only in hindsight can we look back and coarse correct.
Now is the time to learn and use those learning to create the right movement, a conservative movement to bring the youth vote, grassroots assemblies, and wary conservatives back to the party of Abraham Lincoln, Dwight Eisenhower, and Ronald Reagan.
As running a campaign is an intricate process, one area remains obvious to me where the GOP failed miserably. And, that is the Internet. President-Elect Barack Obama managed to win the hearts and wallets of America through his ever-present presence online. For example, during the month of February alone the Obama campaign raised a record setting $45 – $55MM dollars over the Internet itself. This is without Obama hosting a single fund-raiser. This is absolutely astonishing and worthy to note for future GOP strategists. The game is changing!
Any political expert can tell you that running a successful political campaign is about three issues - Money, Mobilization, and Message. While this is still the case, the Internet medium has redefined it. An appropriately facilitated online presence is now tantamount to securing campaign dollars, pushing a message, and driving publicity like never before. But, how do you do this? While, it’s obvious that enabling online fundraising played the largest role in securing Obama’s presence, other factors such as user-generated content and virality played the driving force for anything remarkable to have happened at all. Think of the thousands upon thousands of Obama youtube videos, the countless Obama facebook badges, and the flood of twitter accounts following Obama on his journey.
This was no accident. Obama poured much of his campaign millions into his social web presence. A strategic move that his campaign saw as critical in building his grassroots support. On facebook alone, Obama managed to build 2.4MM users and on youtube, nearly 2,000 videos. Which all contributed to his online fame and of course campaign dollars. Let’s not just stop at the web, mobile technology while intertwined with the Internet became just as big of a driving force as well. Text messaging, ring tones, and the obvious call campaigns all super valuable. Obama opted for a full technology immersion to drive is campaign and he succeeded.
Devastating as this was for the GOP, it serves as an educational tool for Republicans to realize that the demographics of our country are changing, along with our economy and culture. It’s time to apply our conservative values to this new age, with the Internet as our medium. The GOP needs to embrace the web and social technologies like never before. Let’s rebuild the Republican party with this is mind.



